Designed by 4-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Flat Side Crankbait is built with a slender profile, flat sides, and a silent design that produces an erratic thumping action. Its flat-sided design is very similar to the tournament-proven Strike King KVD HC Square Bill, and is perfect for grabbing the attention of slightly deeper fish. In addition, the Strike King KVD HC Flat Side Crankbait also features realistic 3D eyes, and a beautiful chip-resistant finish that will last for many fish to come. Offered in a range of detailed colors, the highly effective Strike King KVD HC Flat Side Crankbit delivers tournament-caliber performance with the priceless input from one of the best to ever do it – Mr. Kevin VanDam