A legendary crankbait since 1973, the Cotton Cordell Big O C77 Squarebill Crankbait delivers proven bass-catching performance. Its smooth, rounded body produces a side-to-side roll that pushes water and attracts bites, while a super loud rattle helps fish locate the bait in low light or murky conditions. Ready to fish out of the box, it comes equipped with razor-sharp treble hooks, premium split rings, and a custom paint finish for consistent, reliable action on the water.